Direct Marketing Observations
OCTOBER 29, 2010
According to numerous research studies, consumers choose to follow, fan and like brands in the social space primarily to get insider deals and to be exposed to cool content. Tags: content marketing social media content strategy tom martin. If engagement or conversation is even mentioned, it’s very far down the list.
Direct Marketing Observations
MAY 13, 2022
Strategy and tactics will take a back seat to community and conversation in 2022. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements?
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Direct Marketing Observations
FEBRUARY 11, 2010
According to Equation research , one of the primary barriers for social media marketing adoption for brands or agencies is that they just don’t know enough about social media to know where to begin. I’m not adverse to that strategy, but think that maybe 2-3 months might be just as effective. Implementation.
Direct Marketing Observations
MAY 10, 2011
In doing some recent research and “listening” to the voice of the customer lately on behalf of clients, it dawned on me that we really don’t talk much about the “voice of the employee”. Depends on whether they choose to voice that attitude in front of or behind the firewall.
Direct Marketing Observations
JANUARY 19, 2010
Vendor Research: Once you have identified the criteria by which to evaluate, begin to research which vendors may fit (large agencies, small consultants, big integrators, small off-the-shelf, etc) and develop a preliminary list. 2) evaluate your needs and develop criteria that would best meet those needs.
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