Buzz Marketing for Technology

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Planned Research. Data-Driven Research. Free Research. Strategies For Interactive Marketing In A Recession. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Research 208
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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. The Value of Serious Customer Research.

eBook 223
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Mobile 225
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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Lithium 100
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months.

Retail 217
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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

B2B 219
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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.” Yet, there is an answer.

Data 194