Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. 7 Inputs to a Social Media Strategy (22). An Analogy. Tweet This!

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media Paid Search comScore Posterous 236

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

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Data Flickr Statistics Survey 100

Adam Cohen

SEPTEMBER 2, 2010

It’s more than just market research , it’s the practical application of it. Tags: Consulting Interactive Marketing Marketing Strategy Search Marketing Social Media Business Dan Zarrella Digital marketing Digital strategy Internet marketing Lee Odden Marketing Marketing and Advertising. Tweet This!

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Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 16, 2010

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). It is solely my opinion.

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. It is solely my opinion.

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Social Media Disqus Web 2.0 Badge 219