Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Research shows that most people will see a message seven time before they take action. Writers and other creators will begin with a clear focus for each story and reduces ideation and research time and effort. The statistics speak for themselves. It will also reinforce messages with those who have read the long-form article.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. It displays the news that is most popular in Reuters social network.

Wireless 292
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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

The research is part of a global study conducted by Foresight Factory in 10 countries (Argentina, Australia, Canada, France, Germany, Netherlands, Singapore, Spain, UK and US) on behalf of the Global Alliance of Data-Driven Marketing Associations.

Survey 249
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Analytics: what are you really learning?

Sherrilynne Starkie

A couple said they use these statistics to inform their content creation. Good strategy is driven by data, research and analysis. Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg).

Analytics 380
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Make the case for video content

Sherrilynne Starkie

These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. According to YouTube’s blog, “Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. ” Video Marketing Statistics.

Video 307