Jeff Esposito

MARCH 8, 2011

Adam struck first with this post on the UK’s statistics. I suggest giving a read as it’ll help you in your research. To get a better understanding I’ll break down some statistics based on the major networks and the location based networks. If you were expecting crooning or sweet melodies, you’ve come to the wrong place.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JULY 8, 2013

This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. I did a lot of research on this topic and came up with five honest reasons that C-suite executives should Tweet for themselves. This is a guest post from Megan Jasin. . YOU hold the reigns. e that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. Are we as a culture addicted to social media?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level ( Edison Research ). 46 million Americans check their social media profiles daily ( Edison Research ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. This research report interviewed 570 admissions officers from colleges and universities in all 50 states. 24% reduction in newspaper ads.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g.

Small Business 41

Small Business Statistics Survey Study 41