Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100

Data Flickr Statistics Survey 100