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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area. Socialcasting the latest company updates is a fail; planning and engagement are key. Facebook Stats, Facts and Research.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?