Waxing UnLyrical

article thumbnail

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Content 256
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. You can find him on Google+ and all the other social networks. That’s a blog post for another day.

Adwords 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

As for social networks, you might have heard of a site called MySpace. The most recent industry to see the fall of a leader, though, is perhaps less exciting than luxury cars, social networks and Internet search. was the number one search engine. It’s still number one… in Japan. Needless to say, it’s no longer number one.

Review 214
article thumbnail

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Did you know 44% of customers research a product online before they purchase in-store? Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. And those details matter. Consumers want to know it all.

Content 100
article thumbnail

How AI May Impact PR Pros

Waxing UnLyrical

Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle. He started and sold social media boutique Livingston Communications (2009). Further, it promises to do this on a much faster definitive level.

Analytics 164
article thumbnail

The Invisible Rock Stars

Waxing UnLyrical

She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). How many of you, who are active in social media and are business communicators yourselves know who she is? she’s.

Film 227
article thumbnail

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.