Visually SM

article thumbnail

Interactive posts for social media: how to approach and engage your audience

Visually SM

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

article thumbnail

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. The mobile lifestyle goes beyond social. In the U.S.,

Industry 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. The mobile lifestyle goes beyond social. In the U.S.,

Industry 100
article thumbnail

Which social media channels should your brand be present?

Visually SM

Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. in the case of Boomers and 77.5%

article thumbnail

One Social Media Metric to Rule Them All

Visually SM

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count.

Metrics 145
article thumbnail

24 Tools Every Social Media Manager Should Use

Visually SM

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. This because the platform helps to follow topics of interest and the volume in which they appear on the web.

article thumbnail

One Social Media Metric to Rule Them All

Visually SM

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count.

Metrics 100