Sherrilynne Starkie

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Boomers flock to social networks.

Facebook 337
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Social media is the mainstay of Shared Media tactics. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily.

Marketing 367
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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377
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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Here a software company has published a research report using a hook that’s sure to interest reporters. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409
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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Additional information is available in the Gartner report “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks” The report is available on Gartner’s web site.

Review 368
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Social media campaigns are the mainstay of Shared Media tactics. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 195
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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

Wireless 292