Josh S Peters
JANUARY 7, 2013
She’s relying on her own and other’s social networks. Before getting into how all 3 blend together to create what we’ve come to understand as the convergence of search and social we need to look at each part individually and what role they play. THE CONVERGENCE OF SEARCH AND SOCIAL.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Use any other research options, like Simmons, that you have access to.
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Josh S Peters
FEBRUARY 22, 2013
My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.
Josh S Peters
JANUARY 21, 2013
This is a great way to get in front of potential customer’s and those in the ZMOT “research mode” who are looking for products like yours or your competitors. Social networks are also getting in on the paid search results game and you can buy placements in search results on sites like YouTube, Facebook and more.
Josh S Peters
JANUARY 16, 2013
ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). It defines the new set of actions that are taking place when consumers buy a product.
Josh S Peters
JANUARY 9, 2013
The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Facilitate R&D. This is another layer I expect to see grow in 2013. could show up in the SERPs.
Josh S Peters
JANUARY 24, 2013
At the moment search and social is very heavily content focused. It’s what we look for when we’re researching a brand or products. It’s what gets shared on social networks. It pretty much goes without saying that it’ll be the corner stone of most of your search and social initiatives.
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