Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Untapping the social side of beer

Jeff Esposito

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

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Thinking creatively to overcome social roadblocks

Jeff Esposito

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar?

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Four social applications worth keeping an eye on

Jeff Esposito

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? If you are like me, you’ve probably played around with a number of these new networks and had to decide whether or not they are right for you or your business.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

or to see who on their network is truly engaged with them. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. This mixing of products is something that most social media managers should be familiar with from Facebook.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

or to see who on their network is truly engaged with them. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. This mixing of products is something that most social media managers should be familiar with from Facebook.

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UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed

Jeff Esposito

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. Nowadays, schools are leveraging social media to get in front of potential students for their incoming classes.

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