Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

SEPTEMBER 16, 2014

In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Gladwell talks about the research for Prego tomato sauce it all makes sense. What’s that got to do with social networks?

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

DECEMBER 30, 2014

Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. In fact, Forrester Research says Boomers outspend younger adults online 2:1 on a per-capita basis. So let’s quit focusing on labels shall we?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 11, 2013

The Pew Research Center recently released a phone study conducted by PRSAI of over 1,000 users in the US. So why did so many users take a self-enforced tile out on the dominant social network in the country? 20% of those surveyed said they used the site once but no longer do. 21% said they just didn’t have time.

Facebook 133

Facebook Overview Survey Report 133

Janet Fouts

AUGUST 29, 2011

Explore social networks. All of the networks have their own characteristics. Your plan should include what networks you’re going to start with, who is going to do most of the work, how often and on what subjects. Then share something your network will find useful. So what to do?

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life.

Sentiment 134

Sentiment Journal Analysis Facebook 134