Akamai Marketing

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Who we areā€¦not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks?

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Tool Tuesday: Trunk.ly

Akamai Marketing

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. Enter Trunk.ly. Its link aggregation.

Tools 138
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Which comes first social media or social media culture?

Akamai Marketing

A recent study by Deloitte examines the impact of social media and corporate culture. Maybe one of the biggest findings in the research is the fact that executives see that social media has an impact on corporate culture, but employees see it less so. But businesses have several cultures to contend with, including their own.