Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. This past week Pew Research released their 2014 Social Media Update. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models. This past week Pew Research released their 2014 Social Media Update. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. How Social Media Has Changed My Job (33).

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 19, 2010

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Social Media 219

Social Media Disqus Web 2.0 Badge 219