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3 Simple Yet Effective Ways to Reach Your Target Audience

The Realtime Report

To define your target audience, you must: Study your market and check out your competition. Conduct a lot of research into different demographics and their typical buyer personas. Embrace SMS Marketing. SMS marketing is a simple yet incredibly effective way to promote your services. into account. into account.

SMS 91
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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Capgemini is basing these findings on two years of study covering more than 400 large firms.

Company 192
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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

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45 of the Best Social Media Analytics Tools

agora pulse

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179
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Twitter is top social media channel among Fortune 500

Firebelly

The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. Reach out to Clients via SMS. In addition to email marketing (which is still a highly effective form of marketing by the way), SMS is another great way to reach your clients.

B2B 40
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday.