Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Our survey found that 80% of consumers say that brand familiarity (i.e., did TikTok really make me buy it?). About the Data.

Buy 143

Buy Brands Survey Apparel 143

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. — Research or studies that the company has conducted – 9 percent.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. You could also survey and ask your customers what other brands they considered when making a similar purchase. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Ignite Social Media

APRIL 17, 2020

But let’s start with some excellent research from our friends at GlobalWebIndex which shows how people have already adapted their shopping habits by moving offline to online: What We Expect to See Post-COVID-19. This could somewhat shift the dollars going to large brand retailers over to smaller retailers. Shopping Behaviors.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. If you do not want to be sold as a lead, then you have the option to purchase the research. I took a look at the Social Media Marketing research data.

Research 113

Research Report Cymfony Social Media 113

Pixlee

DECEMBER 15, 2020

According to research, Gen Z households spend $760 on food each month , with 72% of that going to groceries and the other 28% spent on eating out. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

AUGUST 2, 2022

Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Send out surveys. Try Hootsuite free for 30 days.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Do some keyword research, then float those words throughout your site. People often use social media to research a product or look up a brand. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. That foundational knowledge is the basis of product design and research. Everyone—from marketers to social media users—loves creators.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 125

Data Survey How To Review 125

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Send them a survey asking for feedback and input. That’s a blog post for another day. Google’s Keyword Tool.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104

Sentiment Analysis Patterns Price 104

Buffer Social

MAY 9, 2023

Thanks to the process of business design, within six months of launching Caeli’s Evening Rituals Meditation Box , the product is already in ten retail stores and has become our best-seller—without us spending a dime on marketing. But, instead of diving straight into product development, we started with customer research.

Products 83

Products Sample Samples Marketing 83

Twist Image

FEBRUARY 15, 2013

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." What does the company do?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. online survey. research brief. business book.

Avatar 99

Avatar Retail Survey Discount 99

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

FEBRUARY 22, 2022

Source: IAB UK Affiliates & Partnerships Group Buyside Survey Results. Research your options. It’s worth a little research to see which offers the best commission structure and payment model for you. Programs from big general retailers like Amazon and Walmart can be an easy way to get into affiliate marketing for beginners.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

Hootsuite

DECEMBER 10, 2019

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

Google 145

Google How To HootSuite Delicious 145

Janet Fouts

DECEMBER 30, 2014

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. They’re social. So let’s quit focusing on labels shall we?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.”

Survey 167

Survey Social Media Retail Communities 167

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory.

B2B 106

B2B API Facebook Survey 106

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. You could spend hours researching famous women who’ve had an impact on your industry. Their list includes manufacturers, retailers, suppliers and distributors.

Social Media 117

Social Media Team Groups Groups 117

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

MAY 5, 2020

According to the 2020 Sprout Social Index ™ , the top priority for social media practitioners is increasing brand awareness, a ranking that matches findings from our 2019 survey. Additional research reveals consumers are primarily motivated to use social to connect with family and friends.

Skills 133

Skills Class Data Team 133

Proactive Report

OCTOBER 30, 2011

In pre-Internet days research showed that, on average, a customer who had a negative experience told 13 people. Only 50 percent of companies surveyed say their social media efforts are serious, yet not a core function. 25% of the UK retailers with a Twitter account responded to a question posed to them.

Social Media 95

Social Media Retail Airlines Social Graph 95