Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast. For this analysis, I partnered with Compete, Inc. About the Author.

Research 175

Research Facebook Compete Consultant 175

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

MARCH 25, 2021

Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Social Commerce Case Studies to Get Your Creative Juices Flowing. It’s not just regular e-commerce that starts with a social ad. Image source.

Examples 223

Examples Retail Instagram Buy 223

Convince & Convert

SEPTEMBER 29, 2014

His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Marketers Go Back to School, Too. Read the whole entry. »

Apparel 143

Apparel Case Study Marketing Retail 143

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. What’s more, research from PYMNTS found that less than one-quarter of consumers currently hold, or have ever held, cryptocurrency. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Marketing

SEPTEMBER 10, 2018

Retailers feel constrained to expand the boundaries of traditional interaction with customers. Traditional retail approach and the virtual world are impossible to imagine without effective digital signage. We read up-to-date headlines from the screens but not from the printed sources more often.

Tools 99

Tools Retail Marketing Virtual World 99

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This one may require a bit more research and time to evaluate.

Social Media 210

Social Media Brands Startup Loyalty 210

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. So how did brands in our study rank themselves along the continuum?

Video 131

Video Retail Influencer YouTube 131

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization.

Retail 217

Retail Discount Loyalty Data 217

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Market research. You can use it for a few different research exercises, including: Checking out the competition. Hashtag research. Many saw this as an invasion on privacy.

Tips 127

Tips Hubspot Facebook Hashtag 127

Sprout Social

MAY 15, 2020

While the data in this article was pulled to review 2019, we’ve also recently updated our data on social media metrics and top times to post across industries – see those updates in our study on how COVID-19 has changed social media behavior. How social stacks up across industries. Posts sent per day.

Industry 123

Industry Real Estate Social Media Sports 123

Pixlee

DECEMBER 15, 2020

According to research, Gen Z households spend $760 on food each month , with 72% of that going to groceries and the other 28% spent on eating out. A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. Retail Trends. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Think case studies and references. Trust — Do I trust you?

Retail 187

Retail Buy Consultant Reputation 187

Hootsuite

FEBRUARY 4, 2020

According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do. Despite this, the Pew Research study included only a binary classification of gender. The Pew Research survey found that 46% of urban respondents are using Instagram.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

FEBRUARY 1, 2020

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. Retail stores. Conduct market research of your audience and your competitors before selecting the distribution channels that will be the most impactful for your business. Email marketing and newsletters.

System 91

System Press Release How To Notification 91

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Do some keyword research, then float those words throughout your site. People often use social media to research a product or look up a brand. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Generate summaries and excerpts for web content, internal strategy documents, and more.

Tools 135

Tools HootSuite Price Template 135

Pixlee

OCTOBER 27, 2021

Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Some studies indicate companies make $6.50 As a retailer or ecommerce store, you have to weigh the product mix an influencer engages with and where you fit in.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. That said, physicals stores are far from irrelevant. Get Social.

Retail 69

Retail Curation Hashtag Fashion 69

Hootsuite

APRIL 6, 2022

80% of shoppers are more likely to make a purchase when they have a personalized in-person or e–commerce retail experience, and a big part of that personalization is speaking the same language as your customers. DO research platforms before buying. Instagram chatbot for retailers. a diverse consumer base. Easy money.

Instagram 90

Instagram How To Retail FAQ 90

BeingOptimist

MAY 31, 2022

Industries involving information, communication and finance see higher levels of remote working, whereas for public-facing industries like retail, accommodation and food & drink the rate is naturally lower. Surprisingly, various studies have shown that working from home may actually increase an employee’s productivity.

Retail 52

Retail Forums Eventful Travel 52

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. more engaging than long-form video.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

MARCH 28, 2024

LinkedIn hashtag analytics work by researching and using the right hashtags. Study your audience The first thing to consider is your target audience on LinkedIn. Search for relevant hashtags After studying your target audience, it’s time to look for relevant hashtags that resonate with them. Here’s how: 1.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. They know what their audience wants to see, what problems they’re facing and what stories are relevant to them.

Products 91

Products Team Focus Group Collaboration 91

ProBlogger

JUNE 7, 2018

Imagine a chiropractor who wants to attract patients to their clinic, or a researcher who wants to raise their profile to attract funding. It’s not a blog monetization strategy in the same way a book or a retail line is. The post Case Study: How a Blogger Became a Startup Founder appeared first on ProBlogger.

Case Study 47

Case Study Startup Study Blogger 47

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously.

Retail 68

Retail Authentication UGC Case Study 68

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Likeable

MARCH 12, 2019

Last month, Pinterest fully automated its Shop the Look visual search tool, scaling its ability to match objects in Pinned photos to similar products that users can purchase from retailers. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

Direct Marketing Observations

APRIL 7, 2011

The study revealed that 68% of the top 100 companies were experiencing a negative growth in unique visits over the past year. Survival for brands and retailers will now be predicated on a customer expectation that is high, seamless, one click in theory, and will eventually be one site in nature.

Brands 166

Brands Retail Mobile Sites 166

Twist Image

OCTOBER 4, 2011

365 more coupons a year is not the tipping point towards fatigue, and all of the marketing research in the world will tell you that couponing works. Don't blame Groupon for the results, blame the local retailers. So, while no two customers are alike, both of them are offering the retailer an opportunity to do more.

Retail 105

Retail Loyalty Reputation Discount 105

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Sharing case studies from clients. The point is: ecommerce is growing quickly, and you can’t market without it.

UGC 52

UGC Marketing Mobile Review 52

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality. This is exciting times.

GPS 81

GPS Retail Apple Marketing 81

Stay N' Alive

MAY 19, 2017

Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products. According to a study by the Pew Research Center, 70 percent of adults are on Facebook. In today’s world, ecommerce is only growing.

Social Media 51

Social Media Retail Community building Study 51