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Direct Marketing Observations

Research

Retail

Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies.

Brands

Brands Retail Mobile Sites

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010.

comScore

comScore Microblogging Posterous Marketing

Direct Marketing Observations

Consumer Empowerment or Why Brands Can’t Afford to Falter

Four Areas that Digital Marketers Need to Continue to Focus On

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