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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Tip on using AI for market research and analysis. And what is working and not working?

Research 140
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Research 257
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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively. It’s so much more than posting.

Resources 102
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Your audience is more aware now than ever before and taking every decision after considerable research. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Take a look at his headline: 2.

SEO 154
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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. As for David, he is an accomplished product development and strategy leader with extensive experience in translating concepts into deliverable features. Catch all episodes here.

Project 118
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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Training 117
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 175