Visually SM

article thumbnail

Which social media channels should your brand be present?

Visually SM

According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% in the case of Boomers and 77.5% for Generation X).

article thumbnail

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. While evidence for this remains mostly anecdotal, it does seem clear that users of messaging apps, especially in non-U.S. The apps are becoming the new mobile browser.

Industry 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interactive posts for social media: how to approach and engage your audience

Visually SM

7 Each social network has its particularity and a user profile , so it is worth researching what works best on them in a specific way. Instagram and Facebook are different from LinkedIn, which, in turn, is also very different from Twitter and YouTube.

article thumbnail

How to Plan Your Social Media Strategy for Better Engagement

Visually SM

To answer that, you will certainly need some research regarding the right time to get people to see your posts. Another key factor is frequency. When you create a page on any platform, one question comes up: how often should I publish new content? The plan also contains the metrics you look at when analyzing your pages.

article thumbnail

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. While evidence for this remains mostly anecdotal, it does seem clear that users of messaging apps, especially in non-U.S. The apps are becoming the new mobile browser.

Industry 100
article thumbnail

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Tom Webster, Edison Research. Brad Walters, Lowe’s Home Improvement. Tim Washer, Cisco Systems. Scotty Watson, The Provident Loan Society of New York. Claire Webb, studioD. Todd Wheatland, King Content. Denis Wilson, Publishing Executive. Mark Wilson, BlackBerry. Adam Witty, Advantage Media Group. Steve Wright, IBM.

NewsCred 140
article thumbnail

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

Tom Webster, Edison Research. Brad Walters, Lowe’s Home Improvement. Tim Washer, Cisco Systems. Scotty Watson, The Provident Loan Society of New York. Claire Webb, studioD. Todd Wheatland, King Content. Denis Wilson, Publishing Executive. Mark Wilson, BlackBerry. Adam Witty, Advantage Media Group. Steve Wright, IBM.

NewsCred 100