The Social Media Incubator

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How Will We Do Keyword Research Now?

The Social Media Incubator

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. But that’s not the only thing different about the planning tool.

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Prioritize Your Social Media

The Social Media Incubator

If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! The bottom line is that it is important to do your research to find what social networks you should be investing time and money in down the road. They say life is like a box of chocolates.

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3 Tips for Interacting with Media on Social Media

The Social Media Incubator

Do some research to find the reporters and publications that cover your industry, as well as services similar to your business. If any reporters do want to contact you, they’ll want to do a little research beforehand. Now, you can’t just tweet at a reporter, “Hey @johndoe, can you do a story on our new product?” Find and Follow.

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Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As a research tool to explore topics from people and companies you follow. Wow, did we see this one coming? Crowdsourcing as a shout-out to your fans for their endorsement.

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Getting Real With Your Facebook Audience

The Social Media Incubator

However, new research has proven otherwise…. A recent study by the Pew Research Center’s Internet & American Life Project found that Facebook users are trusting, supported by many, and are more politically engaged than those who do not use the social networking site.

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Tips for B2B Social Media Engagement

The Social Media Incubator

Do your research. Once you start using the keywords and posting timely content, it will be your opportunity for creating engaging content. Once you get engagements, make sure you have timely responses to your audience. Know who you are targeting and why.

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part III

The Social Media Incubator

LinkedIn is a great tool for research. Not only can you post jobs on LinkedIn when you have open positions, but you can use LinkedIn to research potential candidates as well. Of course, LinkedIn is a great tool from a human resources standpoint too.

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