Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. .

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Review Video Team Groups 37

Jeff Esposito

NOVEMBER 21, 2011

So donating a few dollars or cents will help you not only get a belly chuckle, but also raise funds for research for testicular and prostate cancers. While it is easy to note the awesome comedy that the ‘stache offers to you, one thing you probably don’t know is that it is fighting cancer. Thanks in advance for the support.

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Research Video 38

Jeff Esposito

JUNE 27, 2012

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. With that said, it will be exciting to see what comes of the next few years. Some key takeaways include: 52% of respondents thought that the concept of social business was important today.

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Embedding Study Review Influencer 47

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. His piece centers on Boston, where we live, but can be easily applied to other cities as well.

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Social Media Delicious Study Research 39

Jeff Esposito

JUNE 6, 2012

On the other the folks at Klout could have done some research on the topic to offer a full end-to-end experience. On one hand OneHopeWine.com could have said to their rep at Klout, exclude users from these states because we cannot ship to them. Regardless of who could have prevented it, it left a sour taste in my mouth.

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Klout Influencer Research Company 45

Jeff Esposito

NOVEMBER 5, 2012

Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). Funds will be directed to lung cancer research. So, doing good to create good – all bundled together in one package.

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Startup Banking Flickr Research 42

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar?

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Construction Template Templates iPhone 44

Jeff Esposito

MARCH 22, 2012

State of the News Media 2012 – I love reading Pew research reports, there I said it. Red Cross goes digital to speed relief to those who need it – this is a pretty cool story with an accompanying video on how the Red Cross leverages social in times of disaster. This report takes a dive into how media is being consumed by the public.

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Report Research News Video 39

Jeff Esposito

MAY 4, 2012

Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. One of which has been talking about social scoring and how it is being used by brands. In this article, he takes a look at how sites like Klout are being misused and how it may turn ugly in the future.

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Klout Study Social Media Review 37

Jeff Esposito

SEPTEMBER 30, 2011

Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. Growing up I remember my mom telling me not to be an idiot and I try to hold that standard now with my online activity. If only this mother could heed my dear old mum’s advice.

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Social Media Research Team Activities 38

Jeff Esposito

APRIL 27, 2012

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week. According to the data his company collected ~89% of Americans are familiar with Twitter.

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Blogger Twitter Influencer Review 36

Jeff Esposito

MARCH 8, 2011

I suggest giving a read as it’ll help you in your research. Instead we’ve turned our keyboards towards trans-Atlantic posts on our respectivecountries. Adam struck first with this post on the UK’s statistics. Now it’s my turn to return serve and dish out the state of social media in the former colony.

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Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JUNE 10, 2011

I got to do some tedious research that was good, but tedious none the less and will help prove some more social value. You have to love productive weeks, where everything just seems to flow. The week in Boston was kind of warm as well and hopefully the Thunderstorms from yesterday keep it cold through the weekend. How was your week?

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Delicious Campaign Influencer Social Media 41

Jeff Esposito

AUGUST 16, 2011

Early into researching different sites, I was drawn to a website based check-in site called Untappd (with a smart phone application hopefully coming down the road). A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

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Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

SEPTEMBER 1, 2010

For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers. So many companies struggle to be social with consumers in social media, yet research shows that’s what they want. Anonymous Completely agree Dave.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 17, 2011

Well in this latest research from InboxQ it shows that and some other cool stats worth peeping out. Twitter Users Want Businesses to Answer Them – Would you believe that eight out of 10 Twitter users want brands to answer their questions that they place on the 140-character microblogging service? Where Does Social Belong? –

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Microblogging Education Communities Engineering 37

Jeff Esposito

DECEMBER 8, 2010

The crew varies by organization but typically will encompass the functions of marketing, CRM, research, product teams, legal folks, etc. With the conversational aspect out of the way, marketers can really do what they do best – market. The major networks offer the ability to insert marketing messages into the mix.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

FEBRUARY 12, 2012

Don’t try to quantify the amount of time that you spend in this research phase because it will make your head spin and probably make you sick. If you are like me, you’ve probably played around with a number of these new networks and had to decide whether or not they are right for you or your business.

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Applications Foursquare Curation Social Networking 40

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research.

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. The use of personas is as varied as its definition. Doug and Flo act as characters that allow customers to relate to the brand on a fun new level.

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Company Social Media Insurance Influencer 40

Jeff Esposito

OCTOBER 15, 2010

Use secondary research to make sure you’re not reinventing the wheel. Business is business, and there’s no reason to waste time and money to find information that will not be valuable in the end. Make educated guesses and estimates where you can. Find ways to make finding information cheaper and quicker.

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Social Media Metrics Education Cost 33

Jeff Esposito

AUGUST 19, 2010

Enjoy this post? Share your thoughts in the comments below or with your own networks.

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Alltop CoTweet CoTweet Creative Commons 23

Jeff Esposito

MAY 6, 2011

No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption. If you are like me and negligent on your LinkedIn account you should check out this post from Bob Cargill on the recommendations feature. What say you?

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Authentication LinkedIn Conference Social Media 36

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. My fear for social media – Sure social media is a great outlet, but do you ever feel that it is changing into a self-promotional hub?

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

MARCH 4, 2011

New Research: Search Marketing Vs. Social Media or Search + Social Media? – Building relationships with influencers is anything but lazy – I like this post from my friend Rebecca Dennison because it looks at something that many folks struggle with – Influencers.

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Sports Conference Influencer Social Media 28

Jeff Esposito

JUNE 2, 2015

Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. This mixing of products is something that most social media managers should be familiar with from Facebook.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe. This mixing of products is something that most social media managers should be familiar with from Facebook.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 7, 2010

Do your research – Mr. Britt asks that people do not send him invitations ashis publication does not print them. So we must send those media advisories and press releases to inform:“It IS a good idea to keep spamming me with press releases.” We must do our due diligence and know the outlet we are pitching.

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Press Release How To Eventful Resources 36

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. This is a brilliant piece that I suggest you peep out from Chris Penn. Check out the results to see how your favorite site fared.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

SEPTEMBER 24, 2010

The numbers are from a research study that was done with Vistaprint customers and 46% of the surveyed group says that they use the medium. View more presentations from Shannon Paul. Social Media Use Growing Among Micro businesses – Now I am not going to sugar coat things – this is a story that I placed.

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Survey Groups Groups Price 23

Jeff Esposito

AUGUST 22, 2011

With all the information in the world at their fingertips, journalists can research and find whatever they like. It’s doubtful. You might dig up something here or there, where a writer was feeling lazy, but it’s uncommon.

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Press Release Journal Flickr Report 48

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

AUGUST 9, 2010

Pittsburg Steelers The fans of Pittsburgh really shocked me in this overall research. It was also kind of interesting to see that Eric Mangini’s name was mentioned just as much as Holmgren’s albeit much more negative.

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Training Sentiment Team Creative Commons 38

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. This research report interviewed 570 admissions officers from colleges and universities in all 50 states.

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Cost Study Social Media Press Release 51

Jeff Esposito

APRIL 5, 2012

market with “research” so they can get social buzz. – A lot of conflicting information has come out over the past week on what the Timeline means for engagement for business. Most of that is because everyone wants to be first to. This post from Edgerank does not fit that bill and gives some great insight into what they have seen.

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Case Study Class Issues Education 40

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

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Small Business Statistics Survey Study 41