Dave Fleet

FEBRUARY 2, 2011

Research destinations – Travelling somewhere? Research competitors – Follow your competitors. Network professionally – Follow and get to know other people working in your industry. Find local events – Watch for interesting events that your connections are attending. See what they post; see who they engage.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Tweet Are you focusing your Facebook investment in the right place? Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JANUARY 26, 2021

We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities. There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars enable consistency across channels. but consistency can be helpful when coordinating programs.

Content 407

Content Review Social Media Software 407

Dave Fleet

JUNE 22, 2018

All decent research documents started using a small dissertation. It’s really another only to have an overall outline and should compose your own essay subject. Nobody wants to study a description of ten websites in their work. You might also compose the outline and create the initial opening section to your own composition too.

Construction 150

Construction How To Issues Skills 150

Dave Fleet

NOVEMBER 30, 2010

My initial inclination would be through a concerted effort to change the behaviour of customers through ongoing education – research to highlight peoples’ perceptions of irresponsible drivers; ongoing safe driving information for customers; partnerships with insurance companies etc. What do you think?

Issues 290

Issues Insurance Education Trends 290

Dave Fleet

JUNE 24, 2010

We did a little research on social media activity regarding the earthquake using Radian6. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

JULY 10, 2018

That is understandable because so many extra keywords and of the posts need research. You should try to learn about that kind of word to comprehend the nature of composing in British. When you write, within the start, you’ll likely assemble your word with a plain topic. Training this with these phrases.

Sample 150

Sample Samples Comparison Training 150

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

JULY 3, 2018

That may offer a guidance to your own research and writing. You’ll discover some easy instructions for composing effective basic and compoundsentences. Writing a judgment must also follow vital and powerful guidelines to block you from creating it ill.

How To 150

How To Discount Guidelines Library 150

Dave Fleet

DECEMBER 21, 2011

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? Once my consumers have searched (or not), where do they go?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2013

Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers. Connect your metrics with your objectives – don’t measure share of voice if you’re looking to improve the responsiveness of your customer support, for example.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

DECEMBER 5, 2013

It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. I’m fortunate to work at Edelman , a company that pays close attention to gender issues.

Team 399

Team Groups Groups Meeting 399

Dave Fleet

SEPTEMBER 29, 2010

Research continues to highlight the importance of context over quantity when it comes to influence. Influencers. As Solis puts it: “Brands seeking reach, presence, and connectivity must look beyond popularity and focus on aligning with the influential beacons who serve as the hubs for contextual networks or nicheworks.”.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JULY 18, 2011

If you can, take the time (and/or money) to do the research to identify those needs. People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 24, 2011

A research effort in and of itself. This is not data that you can collect through counting volume of clips or mentions. This is not volume of coverage but a measure of top of mind awareness. A measure of how much of a family’s resources get devoted to our client’s offerings.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

FEBRUARY 15, 2011

As such, there’s less room for context and for fact-checking, leading people to look elsewhere for information about a company (Richard did make a point that the research looked more at company information for considering stock purchases, for example, than at information for consumer-level purchase decisions).

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars enable consistency across channels. but consistency can be helpful when coordinating programs.

Content 150

Content Review Software Tools 150

Dave Fleet

JULY 20, 2010

As Forrester Research analyst Sean Corcoran outlined in December 2009 , the different forms of media each have their own pros and cons. That leads to fragmented, siloed failures as organizations roll out poorly coordinated, ineffective campaigns.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Compete ultimately is looking to provide our customers with a better understanding of their industry and competitors from a research perspective. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 5, 2013

It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. I’m fortunate to work at Edelman , a company that pays close attention to gender issues.

Team 199

Team Groups Groups Meeting 199

Dave Fleet

DECEMBER 2, 2010

Again, on the earned side the PR pro needs to do that research to satisfy the client; once you become paid media the onus is also on you. Your asking price needs to be based in reality – on the value you can provide. How can you demonstrate your influence?

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair).

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

Research shows that brand safety, values and purpose matter more as buying factors than ever before. In 2015, fake Twitter accounts associated with Russia’s Internet Research Agency attempted to spread false rumours of Walmart selling turkeys with salmonella a week before Thanksgiving.

Privacy 397

Privacy Eventful Compete Report 397