Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JUNE 8, 2010

10 Reasons Market Research is Critical to Social Media (6). How Social Media Has Changed My Job (33). The Digital Five Tool Player (7). Making the Leap: Why Companies Struggle with Social Media (9). On Beyond Snake Oil (1). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

SEPTEMBER 2, 2010

It’s more than just market research , it’s the practical application of it. Understanding the needs, attitudes and behaviors of the community a digital player is trying to reach or interact with is a fundamental key to being relevant. Understanding of Conversational Technology.

Tools 247

Tools Posterous SEO StumbleUpon 247