Jeff Esposito

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Can PR prevent white collar crime?

Jeff Esposito

Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? doing our best to clean up and hopefully resurrect a reputation. Should PR pros take white collar crime more seriously when developing crisis communications plans? Now what?”.

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How I fell into social media

Jeff Esposito

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. It wasn’t love at first sight as Twitter was a new technology that I wasn’t sure could be used for public relations or reputation management.

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Gilda’s Club: What went wrong?

Jeff Esposito

Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. So, how did it go so wrong, so fast?

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Has social media burned PR bridges?

Jeff Esposito

Having a good reputation, both online and off, is vital to every professional, so what I find interesting about these folks touting of the personal brand is that they are ironically offering advice to tarnish your professional brand.

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Five for Friday 11.19.10

Jeff Esposito

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management. Do tweets change your behavior? – How much is a Tweet worth?

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. I like to document the oddities and bizarre moments of modern life life on Flickr, Twitter and Foursquare. That is not the case in 2011.