Dave Fleet

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

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25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Return to Twitter: A call for lapsed users to return to a service that apparently now has over 200 million user accounts.

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5 Ways to Digitize Santa

Dave Fleet

Santa already has a Twitter account – @Santa. Oh, and get a decent Twitter background! Santa should claim his identity widely on social networks to safeguard his reputation. This year, I got to thinking what I’d do to digitize Santa. However, it’s dormant most of the year. That’ll never catch on )!

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

Twitter was new. The person I would have reported to had a reputation as being difficult, but the role was another step up the career ladder. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

Twitter was new. The person I would have reported to had a reputation as being difficult, but the role was another step up the career ladder. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it.

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Forrester: Email and search drive online sales, not social

Dave Fleet

More broadly, what about organizational reputation (where PR plays strongly too)? What about cost avoidance? What about driving people to sign up to receive information over time? What about customer retention, loyalty and advocacy? Of course email matters. Social can underpin and enhance other functions.