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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? The impact of social media on brand reputation.

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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. What is complaint management?

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46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.

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How to handle your next PR crisis

Audiense

When bad press hits it presents you with an opportunity to either, a) come back better than ever or, b) do some serious damage to your reputation. We want you to be prepared to handle anything that comes your way — right away — because bad news travels fast. At some point in time, every brand will experience a PR crisis.

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

This is based on the idea that the more attention an issue receives, the more influential it becomes, the further it spreads and the more damage it can do to an organization’s reputation. This could include reputable news outlets, academic institutions, or independent fact-checking organizations.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. However, even with its damaged public reputation, Facebook remains the world’s largest social media platform. Travel and Vacation Industries will Rebound. Is Facebook still a good marketing platform?

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Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

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