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Sherrilynne Starkie

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

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Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

FEBRUARY 2, 2013

None received the expected reputational boost from the exercise. He had been cheating his fans and his sport since the beginning. A public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. Lance Armstrong at the 2005 Tour de France.

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