Waxing UnLyrical

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Every dimple, carved line, and swoop of a tool mattered. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. The end result? Custodians of trust. How would I do a trust audit?

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You don’t have to rely on Facebook’s marketing tools to build a loyal following. Image: goiabarea via Flickr, CC 2.0.

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