Small Business Mavericks

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How Google+ Can Be An SEO Tool

Small Business Mavericks

Google+ made history last year when it became the fastest growing social media website to date – in one month. But it has a special significance beyond being a mere social networking website. That makes Google+ a very effective reputation management tool. I don’t see why not.

SEO 164
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Relationship-Building Through Social Media

Small Business Mavericks

More and more, businesses are using social media for more than just marketing. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And social media can help you with that too. But is that good or bad?

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McDonalds A Lesson In How To Lose Control Of Social Media Campaigns

Small Business Mavericks

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. It can also be a nightmare when things go wrong.

Campaign 168
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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161
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Why You Should Link To Social Media

Small Business Mavericks

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Social Media As SEO.

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Social Media: The New Word Of Mouth

Small Business Mavericks

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Maybe you have a steady string of customers based on your lifelong reputation. That’s good.

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IM: Small Business Tool Or A Waste Of Time?

Small Business Mavericks

Q&A Sites And Competitive Intelligence » IM: Small Business Tool Or A Waste Of Time? If you are going to do business online, then it makes sense to use online communications tools. One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself.