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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools?

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 106
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

Paying more than a few hundred dollars a month for marketing tools? The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat. This will help.

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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes.

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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.