Adam Sherk
OCTOBER 24, 2012
To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. billion media impressions in 2012. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat.
Adam Sherk
OCTOBER 28, 2010
The Hot Searches on Google Trends tend to be dominated by topics like sports, politics and entertainment with frequent breaking news and stories that attract a lot of attention. Search trend and social media data is useful for optimizing specific pieces, developing new content ideas and ongoing editorial planning. The Down Side.
Adam Sherk
SEPTEMBER 15, 2010
The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.
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