Waxing UnLyrical

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253
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Where Does the PESO Model Belong?

Waxing UnLyrical

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Influencer relations, yes. Content marketing, yes. I don’t blame him.

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The Invisible Rock Stars

Waxing UnLyrical

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. If you’re plugged into the IABC/DC Metro network, that doesn’t count.) Social is great. I couldn’t avoid it. Wherever I went, there it was. You know I love it.

Film 227
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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

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What My PR Degree Would Look Like Today

Waxing UnLyrical

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188
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My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

It’s *the* business social network to have a presence on, right? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn.

LinkedIn 206