Jeff Esposito

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How I fell into social media

Jeff Esposito

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

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Five for Friday

Jeff Esposito

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Many people look at the ā€œIā€ in everything before building up a solid reputation to go on. Journalists, PR Pros and Bloggers, Oh My!

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