Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks.

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Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

article thumbnail

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?