Waxing UnLyrical

MARCH 3, 2011

How quickly they pick up on acclaim as well as criticism can make or break their perception, and set the course for whether they will suffer a dent in their reputation or, rather, transcend it. After all, the lightning speed at which brands and organizations respond is often what people respond to—I know I do.

Social Media 163

Social Media Flickr Reputation Course 163

Waxing UnLyrical

JANUARY 27, 2016

Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit?

Reputation 100

Reputation Energy Influencer Review 100

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JULY 22, 2013

Why: Neville Hobson shares the story of how an apology can change your online reputation by showing your human side. Why: In this guest post for WUL, Kirk Hazlett reminds us that behind (mostly) every social media post is a real life human being. How to explain social media to your spouse. An apologetic tweeter.

Consultant 215

Consultant Flickr Reputation Resources 215

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Might be media, bloggers, celebrities, social media mavens. To make sure the company doesn’t ignore brand ambassadors because they don’t have huge social media numbers.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 22, 2015

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. 4 Ways PR Is More Than Media Relations.

Policies 100

Policies Reputation Issues Social Media 100

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Influencer relations, yes. Content marketing, yes. I don’t blame him.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

JULY 11, 2019

As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit.

Company 210

Company Brands UGC How To 210

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. Looking At Social Media Value The WIIFM Way. Why: Confidence is just as valuable as competence. Heather Whaling offers 5 tips to get you on track to becoming more self-assured. How to Earn Trust When Distrust Rules.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. How many of you, who are active in social media and are business communicators yourselves know who she is? Social is great. I couldn’t avoid it. You know I love it.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Training 177

Training Journal Flickr Loyalty 177

Waxing UnLyrical

AUGUST 20, 2014

Change in reputation? Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Know beforehand & avoid vanity metrics #measurepr.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

MAY 18, 2015

How to Become a Leader in Your Industry Using Social Media. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” Why: “… I’m sorry to say that it’s not going to happen in a month or two.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. In fact, I believe that most people who use social media do so in their own name and are just as savage as those who don’t. Anyone who works with the media knows this.

Twitter 163

Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck. He also blogs and tweets.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JULY 30, 2015

Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. Connect with people that work at the companies you want to work with via social media. Build your online reputation through LinkedIn networks and groups, meetups, and about.me.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Don was instrumental in those efforts.

Consultant 100

Consultant Hotels Conference Sports 100

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Traditional public relations, branding and reputation programs suffer from some of the same challenges. See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

MAY 13, 2011

If you’re reading this, you don’t need me to tell you Burson and Facebook made an incredibly boneheaded move here , doing some (at least in the short term) damage to both their reputations; though I think Burson is the one who really has egg on its face. He does social media management for @ KimberMedia and teaches for @ bgckids.

Privacy 237

Privacy Flickr Policies Google 237

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Sign out Leave your comment here.

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 20, 2010

I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. Because the best networking is to build your network before you need it. Dr. Mark Drapeau aka @cheeky_geeky is the keynote speaker. You will leave feeling inspired and happy.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187