Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

JUNE 5, 2012

But social media is a two-way conduit that requires your interaction. What matters is that you use social media as a strategy. If you set a plan before you start talking you’ll have a much more focused social media presence. Reputation management. Both have their places. Then refine.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

SEPTEMBER 3, 2011

There’s been so much written about social media that you might think my question – What’s the point? It isn’t whether or not social media has a point. The question, rather, is, What exactly is the point to social media? Is it reputation management? – a little absurd.

Social Media 112

Social Media Reputation SEO Questions 112

Small Business Mavericks

OCTOBER 11, 2012

More and more, companies are starting to use social media for more than straight up marketing. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. Save yourself the reputation issue and deal with the problem head on. Do social media wrong and it will backfire on you.

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. It can also be a nightmare when things go wrong.

Campaign 168

Campaign Social Media Hashtag Reputation 168

Small Business Mavericks

JULY 26, 2012

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Press Release Case Study 156

Small Business Mavericks

APRIL 3, 2012

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. A little tongue in cheek, it still makes some valid points about social media marketing and ROI. lots of people are talking about.

ROI 111

ROI Social Media Small Business Reputation 111

Small Business Mavericks

JANUARY 15, 2016

But today I want to talk about using social media for lead generation. There are many things that affect the ROI of your social media. Other benefits to social media lead generation include: Top-of-mind awareness for your brand. Establishing your expertise and reputation within your niche.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

JULY 14, 2012

More and more, businesses are using social media for more than just marketing. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And social media can help you with that too. But is that good or bad?

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

JULY 12, 2012

One of the worst things that you can do online is ignore your customers on social media. In today’s marketplace, consumers are just as likely to complain through social media as they are directly to your business. At the very least, however, you should monitor the social websites to see what is being said about you.

Social Media 101

Social Media Reputation Cost Products 101

Small Business Mavericks

AUGUST 9, 2011

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Maybe you have a steady string of customers based on your lifelong reputation. That’s good.

Social Media 110

Social Media Real Estate Travel Small Business 110

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# Did you know Jackie Chan died? I didn’t either.

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MARCH 6, 2011

While a lot of attention has been put on Facebook and Twitter in the social media sphere, Farmville (according to Bing) actually gets more traffic than Twitter and looks to be the new way to gain some social media traction. Social media marketing isn’t hard. There is a lesson here.

Small Business 105

Small Business Social Media Case Study Press Release 105

Small Business Mavericks

MARCH 24, 2011

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. So if growth of the social media platforms is going to slow down, what’s that mean for marketers? I can see their point, and I agree. Are you ready?

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

MARCH 8, 2011

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? If you post great content in your social media efforts that in turn gets the attention of bloggers who write about you and link to you, then you will be doing yourself huge favors.

Small Business 93

Small Business Social Media Case Study Press Release 93

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? emphasis his) Wait a minute!

Social Media 93

Social Media Case Study Press Release Small Business 93

Small Business Mavericks

JULY 17, 2013

Worse than the actual arrest could be the long-term ramifications to your reputation. You don’t want to have to engage in serious reputation management to overcome your youthful indiscretions. Social Media Reputation Management retweets Twitter'

Reputation 101

Reputation Social Media Questions Twitter 101

Small Business Mavericks

FEBRUARY 12, 2015

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. As a business moves online in social media and other forms of digital outreach, that consistency becomes essential. Omni-Channel Businesses. Customer Experience Is Powerful.

Marketing 70

Marketing Retail Reputation Research 70

Small Business Mavericks

JUNE 17, 2012

Google+ made history last year when it became the fastest growing social media website to date – in one month. But it has a special significance beyond being a mere social networking website. That makes Google+ a very effective reputation management tool. I don’t see why not. Nevertheless, there is a danger.

SEO 164

SEO Google Tools Reputation 164

Small Business Mavericks

JULY 3, 2012

Social media – Your blog is a conversation. Savvy marketers figure out how to get the conversation from these social media outlets to their blog. Reputation Management – Your reputation is everything. That conversation starts off site at places like LinkedIn, Facebook, and Twitter.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

MARCH 6, 2014

One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? What are you doing to influence your company’s social proof?

Klout 101

Klout Reputation Influencer Review 101

Small Business Mavericks

DECEMBER 19, 2013

Author Rank is a combination of signals (search and social) that help in determining your reputation as an author. It’s simply a way for other citizens of the Net to judge your ability as an author to communicate clearly and establish your reputation. It doesn’t really have anything to do with ranking your web pages.

SEO 98

SEO Reputation Energy Influencer 98

Small Business Mavericks

FEBRUARY 6, 2012

You may even add them to your social media accounts. In many cases, relationships are one sided – you’re doing all the helping, promoting their cause, even through social media. Those you have built up a relationship will, and where possible, help you to negate the effects of that hit to your reputation.

Reputation 110

Reputation Social Media Groups Groups 110

Small Business Mavericks

MAY 31, 2011

Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media.

SEO 168

SEO Twitter Social Graph Reputation 168

Small Business Mavericks

NOVEMBER 5, 2011

But if you have trouble performing essential online marketing tasks such as social media updating, SEO for your website , and other tasks associated with managing your online reputation, then you have to fit those activities in somewhere. You can manage your social media accounts when you have time.

Social Bookmarking 98

Social Bookmarking Reputation HootSuite SEO 98

Small Business Mavericks

JULY 30, 2012

It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs.

Google 161

Google Reputation Engineering Small Business 161

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Plagiarizing – Once you get a reputation for stealing other people’s work, you’ll have a hard time overcoming that reputation. Not socializing – Your blog is a social media tool.

Reputation 98

Reputation SEO Blogger Engineering 98

Small Business Mavericks

DECEMBER 30, 2014

Social media has put every error in judgement under a microscope and then broadcast it into a reputation management challenge. website development algorithms facebook year in review Reputation Management website design and development' Marketing campaigns are the same way.

Reputation 98

Reputation Review Metrics Eventful 98

Small Business Mavericks

MAY 6, 2013

Another benefit to lists is that people who follow you can judge your reputation based on how valuable your lists are. If you create good lists, then your reputation soars. Social Media Twitter Twitter lists' That will likely lead to more people following you. Google+ has circles. Facebook has friends lists.

List 110

List Twitter Reputation Hashtag 110

Small Business Mavericks

APRIL 30, 2011

The benefits are simple: Free one-way links Enhanced reputation for the author New targeted traffic to your website And that’s just a start HubPages has done well to provide these benefits. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Small Business Mavericks

APRIL 7, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Should You Use A Ghost Twitterer? That’s a doggone shame. You must be logged in to post a comment.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

DECEMBER 31, 2013

Social media branding is powerful and can build a good business following with the right promotion and energy behind it. One of the least utilized ways of branding through social media is the Twitter chat. Conduct your Tweetchat across multiple social media channels using the same hashtag.

Brands 101

Brands Twitter Hashtag Energy 101

Small Business Mavericks

MARCH 19, 2011

A YouTube channel that offers entertaining and informative videos can increase your online reputation. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? There are many ways to market your business and products online.

Small Business 150

Small Business YouTube Real Estate Case Study 150