Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. That is great for the industry and clients hungry for coverage, but social media also has a dark side.

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Social Media RSS Reputation Industry 47

Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Reputation Authentication Small Business Social Media 47

Jeff Esposito

APRIL 29, 2012

Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? doing our best to clean up and hopefully resurrect a reputation. Should PR pros take white collar crime more seriously when developing crisis communications plans? Now what?”.

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Reputation Influencer Course Company 49

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. People were mad, shocked and sad. So, how did it go so wrong, so fast?

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

NOVEMBER 19, 2010

Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from.

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Reputation Social Media Resources Conversation 28