Adam Sherk
NOVEMBER 1, 2012
Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. As a result they may do too little or too much, risking momentum and their reputation right out of the gate.
Adam Sherk
OCTOBER 28, 2010
Search trend and social media data is useful for optimizing specific pieces, developing new content ideas and ongoing editorial planning. That all sounds great, but unfortunately reputable content sites are not the only ones employing these tactics. That offers an immediate and actionable optimization opportunity. The Down Side.
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Adam Sherk
OCTOBER 1, 2009
The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc.
Adam Sherk
SEPTEMBER 15, 2010
The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.
Adam Sherk
APRIL 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how important is site speed?
Adam Sherk
OCTOBER 14, 2015
Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. Panda and Other Algorithmic Changes. The long, slow rollout currently underway for Panda 4.2 last year stuck at reduced levels.
Adam Sherk
OCTOBER 24, 2012
To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. billion media impressions in 2012. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat.
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