Communicating bad news in hard times
Sherrilynne Starkie
DECEMBER 4, 2009
Being the bearer of bad news is never a pleasant task, but well-handled communications can help minimise the impact on an organisation while getting it wrong can cause permanent, even fatal, damage to a business’s reputation. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message.
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