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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Content Marketing. .”

AJAX 194
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools.

Content 124
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. And as a side benefit, this is helpful for SEO. Here are 20 ideas. Gather market intelligence.

ROI 191
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Basic awareness of other digital marketing disciplines, including SEO. Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Ability to manage multiple client accounts at once. Capacity to stay up-to-date on emerging technology and trends.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Create valuable backlinks for SEO. Develop reputation as a thought leader (or something equally positive). Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. The only way to found on social networks is to be active on them.