Waxing UnLyrical

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit?

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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Where Does the PESO Model Belong?

Waxing UnLyrical

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Influencer relations, yes. Content marketing, yes. I don’t blame him.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I am flexible on rates, depending on client/project/budget.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. What is the best SEO secret you know? Why: Grand plans are all very well.

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