» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media. That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively. MORE >>

It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and  traditional business measurement. First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour. However, social media’s buy-in value does not fit that rigid space—not at the outset of a strategy anyway. Communicate the Qualitative Value Proposition of Social Media. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21. MORE >>

The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. Social media also points this out and separates the good from the bad once. MORE >>

Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. The same with social media! MORE >>