Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. For small businesses and entrepreneurs, it is not uncommon to find the owners and employees wearing many hats – from new business development to accounting to customer service.

Social Media 270

Social Media Small Business Metrics Compete 270

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. 3 Ways Google+ Benefits Businesses Now – Although Google+ isn’t letting businesses have profiles just yet, you can still make a lot of great professional connections now. Social Media.

ROI 126

ROI Social Media Google iPad 126

Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Recently, we have encountered many social media disputes that have included a few queries yet to be answered. Most of them were based on social media and marketing. Most of them were based on social media and marketing. Social media and marketing?

Social Media 52

Social Media Strategy Marketing Metrics 52

Small Business Mavericks

JANUARY 15, 2016

But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.

System 70

System Social Media ROI Retail 70

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? These are the same exact strategies we have used with hundreds of companies, big and small.

Social Media 60

Social Media Training Template Templates 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's not just about you. Every brand touch counts.

Brands 167

Brands Strategy Authentication Reputation 167

Stay N' Alive

JUNE 20, 2017

When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. The Difficulty in Measuring ROI.

Social Media 63

Social Media ROI Marketing Statistics 63

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of reputation. It's not just about you.

Brands 109

Brands Strategy Reputation Authentication 109

Convince & Convert

AUGUST 3, 2017

Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

Pam Moore

APRIL 13, 2018

We see even the most experienced and savvy social and digital marketers fall for the myths the fear mongers taunt from the mountain tops. The negative impacts these lies and myths have on brand reputation and bottom line is scary. Take a listen to episode 244 of the Social Zoom Factor podcast. You must do your own research.

Content 162

Content Marketing Training ROI 162

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. Whatever it is, if you are a media company, then you’re a power to reckon with. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Company 142

Company Wiki Case Study Press Release 142

Socialmedia.biz

JUNE 14, 2017

Before you build a reputation of dishonest dealings, you can fix it by improving your product to meet expectations or by making your messaging align more closely with your product capabilities. Using feedback (or lack of same), you can fine-tune your marketing efforts for higher ROI. No business today can afford to stagnate.

Survey 89

Survey Small Business Creative Commons Reputation 89

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada.

Sentiment 52

Sentiment Analysis Brands How To 52

Bill Hartzer

MARCH 13, 2014

I prefer the organic SEO-related sessions and the social media sessions, so my list is probably going to be a little biased towards those sessions. Rebecca Murtagh – Knows a lot about small business, rankings, and combine social media and search for great success and ROI.

Conference 164

Conference SEO Reputation Startup 164

Pam Moore

NOVEMBER 30, 2019

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. RAMs are not good for ROI.

Marketing 78

Marketing Metrics ROI Project 78

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

Reputation 98

Reputation Software Tools Sentiment 98

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Convince & Convert

AUGUST 3, 2017

Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K

Facebook 60

Facebook Template Templates URL 60

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? Small businesses are not immune to bad ratings and reviews. When it comes to small businesses, they are strapped for money. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Pam Moore

SEPTEMBER 2, 2016

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

MAY 15, 2019

There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing. Want to leverage social media, digital marketing and branding to grow your business?

Influencer 109

Influencer Brands How To Marketing 109

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 140

Social Media Consultant Strategy Organization 140

Kikolani

MAY 25, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach.

Mashup 122

Mashup Resources SEO RSS 122