Waxing UnLyrical

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. On the other hand, brands the world over are leveraging more tech-based gamification methods, such as mobile devices and social media, for the betterment of their market position and general reputation with customers and potential customers.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. That might mean reputation, sales, etc.–get @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 2 – Try telling a mgr. Sales matter.

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. That would help me find the right people to get my issue fixed. Additionally, we’re not limiting ourselves to one pain point. Yes please! Is it this simple?

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Are You Built to Sell?

Waxing UnLyrical

“If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. Just plug in your basic financial stats and see what your business might be worth.&#.

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How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. *Don’t Don’t be too big to apologize.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers But the Federal Trade Commission (FTC) requires strict adherence to disclosure requirements for brands and influencers engaged in this kind of sponsored relationship. Problem #4: Influencers don’t always disclose!