Jeff Esposito

article thumbnail

Can PR prevent white collar crime?

Jeff Esposito

Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law? doing our best to clean up and hopefully resurrect a reputation. Should PR pros take white collar crime more seriously when developing crisis communications plans? Now what?”.

article thumbnail

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. These one-on-one conversations can only help your business and personal reputation because you’re controlling the path of that conversation.

article thumbnail

Five for Friday 11.19.10

Jeff Esposito

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management.

article thumbnail

Gilda’s Club: What went wrong?

Jeff Esposito

Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek. Isn’t it up to Cancer Support Community to honour her memory instead of allowing local affiliates to erase history? So, how did it go so wrong, so fast?

article thumbnail

Has social media burned PR bridges?

Jeff Esposito

Having a good reputation, both online and off, is vital to every professional, so what I find interesting about these folks touting of the personal brand is that they are ironically offering advice to tarnish your professional brand.

article thumbnail

How I fell into social media

Jeff Esposito

It wasn’t love at first sight as Twitter was a new technology that I wasn’t sure could be used for public relations or reputation management. She told me to figure out if and how our company should get involve in social networking.

article thumbnail

Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. If a reporter fudges something to make a company look good, and help out a PR buddy, they will be called out for it. That is not the case in 2011.