Direct Marketing Observations

MARCH 1, 2010

Reputations are rooted in results that emanate from the right media channels, total number of views, high follower numbers, saying the right thing at the right time, or just not being vetted properly. So how does one build a solid reputation in the social media world? Unfortunately, because of that, authority loses out.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

AUGUST 27, 2010

Is it reputation management, perception management? As I’m wont to do oh so frequently, I started thinking about the term reputation management and what that really meant. Literally defined for us in the digital world, it’s about managing your reputation online. Or search management? I will say it again. You bet it is.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

NOVEMBER 10, 2011

What social has done is it has highlighted the significant risks and the serious damage to a companies reputation that can occur when brands either choose to ignore or are caught completely unaware of attacks to their reputation both internally and externally by both employees and customers.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

OCTOBER 27, 2023

Reputable news outlets, government agencies, and academic institutions are typically more reliable than unknown or biased sources. Opinions, facts, lies, hyperbole, and images are very much strange bedfellows and yet they are the malleable pillars that content creators rely on. It’s the fuel they need for their fires to roar.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

MARCH 1, 2012

By the time you see it, or become aware of it-it’s too late, it’s been indexed and it’s virtually impervious to reputation management fixes. Don’t wait for that to happen, go check your digital house and see if it’s in order.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

OCTOBER 25, 2011

’s struggle because the advocates of social find that swimming with the current is much easier than trying to get internal buy-in, getting someone to change course, change direction, and think differently and do it differently just based on a notion or based on the mere fact that everyone may be doing it.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

OCTOBER 17, 2011

Don’t get me wrong, out and out digital #Fails do exist and do have long term implications on positive brand perception-it’s why reputation management is now a service offering. Thus, it is really difficult to sit here and say that certain digital campaigns are out and out failures.

Metrics 148

Metrics Content Campaign Reputation 148