Dave Fleet

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

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Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Dave Fleet

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Digital reputation management.

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

This is based on the idea that the more attention an issue receives, the more influential it becomes, the further it spreads and the more damage it can do to an organization’s reputation. This could include reputable news outlets, academic institutions, or independent fact-checking organizations.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

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Confidentiality And Agency Life

Dave Fleet

Your primary asset in the public relations business is your integrity and reputation. For me, though, I’ll categorically state that my reputation is worth way more to me than one or two quick wins. Companies trust the integrity of people to handle their plans while they work for them. Lose that, and you’ve got little left.

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25 Suggestions For How To Use Twitter

Dave Fleet

Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Inbound job hunting - Network with peers in your industry, build relationships with hiring managers, develop your own reputation and watch the number of job offers you receive rocket.

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.