Adam Sherk

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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

But for individuals and organizations, does the freshness update make online reputation management more difficult? A fundamental part of online reputation management (ORM) involves pushing down those negative listings and getting more positive or neutral results better entrenched on page one.

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

As a result they may do too little or too much, risking momentum and their reputation right out of the gate. My friend has since taken this advice and his company now has inbound sales and a growing positive reputation that has given him further confidence to start another company.

Startup 117
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

So I thought I’d share some of the most common causes of Panda problems for reputable publishers. And when search traffic declines substantially for several months or longer that has serious repercussions for the business. Hopefully this will help others to avoid a similar fate.

Sites 278
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Search Trend Optimization for Evergreen Content

Adam Sherk

That all sounds great, but unfortunately reputable content sites are not the only ones employing these tactics. But since there is less news content around lifestyle topics and many reputable lifestyle sites do not qualify as Google News sources the bad examples tend to get prominent placement more easily. The Down Side.

Trends 114
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Which News Sites Have the Most Keywords in Common with eHow?

Adam Sherk

Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media.

Sites 125
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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Meister’s communications team was honored by the Public Relations Society of America (PRSA) in 2010 for excellence in reputation management, and won two straight Silver SABRE Awards from the Holmes Report (2009 and 2010) for Best Arts, Entertainment or Media Campaign. billion media impressions in 2012.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. But it is a place to start, and when combined with other evaluation and monitoring tools like WebPagetest , Pingdom Tools and Rigor it can help you to develop a plan. Panda and Other Algorithmic Changes.

SEO 100